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Are you looking for ways to generate more engagement with your Instagram posts? Want to learn how the Instagram algorithm works to understand the full process? Borjan Marketing shares its guide to the Instagram algorithm in this infographic. Here’s the first part of the process: Your post is scanned to check it doesn’t break the Instagram standards: Low quality picture Watermarked Clickbait Spam/scam Your post won’t be pushed (if it breaks the standards). Your post is shown to 20% of your followers. Worth noting, too, that Instagram recently shared an overview of its algorithm, in which it highlighted ‘watch time’…
With Instagram looking to launch its CapCut-style “Edits” app next month, it’s also working to add in a range of features that’ll make its dedicated creation and editing platform a valuable addition to the IG ecosystem. Last week, Instagram previewed some coming generative elements that it’s looking to add into the app, including AI-generated background editing, and the capacity to animate still images. And in his regular Q and A on IG Stories late last week, Mosseri also shared another interesting tidbit of information about their ambitions for the new app. As per Mosseri: “We want to make sure that…
Amid ongoing concerns about its links to the Chinese Government, and its alleged national security risk in the U.S., TikTok has published a new overview of the various measures that it’s undertaken to ensure that U.S. user data remains separate, and that TikTok operates without CCP influence. Which may be true, but then again, previous reports have indicated that TikTok’s not always 100% clear on these links. TikTok, which is currently, technically banned in the U.S., based on the passing of the Biden-approved “Protecting Americans from Foreign Adversary Controlled Applications Act”, is engaged in negotiations with both the Trump Administration…
Valentine’s Day is coming up later this week, which means that, for one, you probably need to plan something for your partner. But also, you need to sort out your seasonal marketing push, which Snapchat’s looking to help with these tips. Snapchat’s conducted a new study, in partnership with National Research Group, to glean more insight into what Snapchat users are looking for around Valentine’s Day, and how they plan to shop for the event. Which could help to inform your outreach approach, on Snap specifically, but maybe also in a broader sense. First off, the data shows that Snapchatters…
Google has announced some integrations for its Campaign Manager 360 platform, which provides a centralized management platform for advertisers and agencies. The new integrations will make it easy to utilize a broader range of tools when creating your Google Ads campaigns, including expanded creative and placement options. The first new partnerships, related to ad creative, come via integrations with Adobe and Typeface. As explained by Google: “Now, you’ll be able to automatically send creative assets directly from Adobe to Campaign Manager 360. Adobe GenStudio for Performance Marketing bridges the gap between creative teams and marketing teams who need to scale…
That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies. Well, there’s been a change. The Change In the Help Center article about Inventory Filters, it says this: Beginning on February 24, 2025, we’re gradually changing the default setting of inventory filters for in-content ads and Audience Network to expanded. Inventory Filters can be found within Brand Safety and Suitability to set this account-wide or under Placements when creating an ad set. This is a way to prevent your ads from appearing alongside sensitive content.…
The ability to critically evaluate information is more essential than ever. Media literacy—the ability to analyze, evaluate, and create media content—is not just a skill but a necessity, particularly for young people navigating a digital landscape filled with misinformation, misleading narratives, and harmful content. “We live in a world where social media shapes perceptions, influences decisions, and sometimes… can even blur the lines between reality and fiction,” says Hidden Strength CEO and Founder Linsey Lunny. “Information is constantly flowing, often without context or truth, and it’s crucial for young people to understand how to navigate what they see and…
The tobacco industry is one of the most highly regulated sectors worldwide, with strict laws governing everything from production and distribution to marketing and consumer sales. Whether you are a manufacturer, distributor, retailer, or involved in any aspect of the industry, understanding the legal landscape is essential to ensuring compliance and avoiding hefty fines or legal action. Various federal, state, and even local laws dictate how businesses within the industry must operate, and non-compliance can result in severe penalties, including loss of business licenses or criminal charges. Lawyer consultation is a critical first step for anyone entering the tobacco…
Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and revenue in Q4, as it continues on its path towards driving more product discovery. First off, on users. Pinterest reached a new high of 553 million monthly active in Q4, up 16 million on Q3. That means that Pinterest is gaining growth momentum, with more users coming to the app to search for trending products. Indeed, research shows that the majority of Pin users come to the app with shopping intent, and as its search tools continue to improve, it’s…
Snapchat is backing a new initiative to assist in the recovery of fire-impacted areas of Los Angeles, which is the company’s home, and the place where Snapchat founder Evan Spiegel and Bobby Murphy grew up. Following the devastation of the recent California wildfires, Snap CEO Spiegel published an impassioned letter in support of the community, and committed $5 million in aid to help get L.A. back on its feet. And now, Snap Inc., Spiegel, and Murphy have donated a further $10 million to a new project that they’re calling “The Department of Angels” which will work to assist in the…