Browsing: Attribution

LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right…

LinkedIn has made some improvements to its advertising attribution models, in order to ensure that its data is more representative…

Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first…

Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit…

No matter how much experience you have as a Meta advertiser, expect to learn something new that surprises you…

I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution…