Browsing: Jon

Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are…

How should you approach scaling now? This has been a common question since the beginning of Facebook advertising. Things…

Do you have the Facebook Profile Feed placement? Here’s what you need to know about it… Where to Find…

This is super confusing and Meta needs to update it… Right Column is a Feed Placement It seems this…

I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at…

That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with…

Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on…

Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first…

This doesn’t make sense… I’m a huge fan of audience segments. It’s because of the breakdown by audience segments…

If you can, you should maximize value… When using the Sales objective with Website conversion location where Purchase is…